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Contact: John Mallia
Oshawa Travel Limited
Travelers Remain Resilient, Reliant on
Travel Professionals, Says New Travel Survey
Oshawa, Ontario, Nov. 13, 2017 – Volatile world events have done little to deter consumers from carrying through with their travel plans, according to results of the just-released 2017 Ensemble Insights Survey. What’s more, the role of the travel professional and interest in lesser-known destinations and travel insurance have taken on an even greater importance by consumers in their travel planning activities.
The survey was conducted in September and based on input from nearly 2,000 Ensemble Travel Group members in the U.S. and Canada, including Oshawa Travel Limited of Oshawa Results were released last month in Dallas at Ensemble’s annual conference attended by more than 850 members and industry partners. Of the survey respondents, 43 percent said world events such as terrorism, protests, and election results have had “little to no change” in their travel bookings for 2017 and 2018. Thirty-four percent of the respondents indicated their clients were placing a greater reliance on booking with a travel professional; 32 percent noted an increased interest in lesser-known destinations for their vacations; and 31 percent reported an increase in travel insurance bookings.
“These positive survey results tell us that in spite of some very challenging world events – both natural and manmade – most consumers are resolute in carrying through with their travel plans,” said John Mallia, President of Oshawa Travel Limited. “We’re particularly encouraged by the metrics that showcase a travel advisor’s expertise because this tells us consumers understand a professional’s value given our world’s ever-changing conditions.”
In addition, the appeal of experiential travel continues to resonate with consumers. When asked what is more important to the majority of clients – price or experience – the latter was the clear preference as 70 percent of respondents selected experience, compared to a distant 30 percent opting for price.
Survey results also indicate 2018 to be a banner year ahead across all travel segments, with 66 percent of respondents expecting total travel bookings to increase compared to an already strong 2017 where 64 percent of those questioned expect bookings to be up this year.
According to John Mallia, President of Oshawa Travel Limited, the outlook and results at Oshawa Travel have also been very positive with substantial increases for several years and a banner year in 2016 with a 22% overall revenue and sales increase from 2015, the trend continues strong for 2017 and 2018 forecast. Our business model continues to be primarily full service with face to face client communication but also mixed in with online and customized experiential travel. To reiterate Ensemble Travel Group, clients are very much looking at the service and value aspect and a different vacation travel experience rather than price, this is where we excel.
About Oshawa Travel Limited
Founded in 1958, Oshawa Travel Limited in 2018 celebrates 60 years in business. We are a solid established traditional full service Travel Agency with strong focus in travel groups, cruises, destination weddings and the International travel markets. For several years since 2005 under the guidance and leadership of John Mallia as President/Owner the perfect combination between traditional brick and mortar and online business practice has been developed successfully. www.oshawatravel.ca
About Ensemble Travel® Group
Founded in 1968, Ensemble Travel® Group is a thriving member-owned organization of approximately 850 top-tier independent travel agencies in the U.S. and Canada, with an expanded international presence in Australia/New Zealand. With a membership that represents billions of dollars in travel sales each year, ,Ensemble Travel Group has achieved a near 50-year record of boosting members’ profits and delivering high-volume sales to its preferred suppliers. To locate an Ensemble Travel Group specialist, visit www.ensembletravel.com.